ExFin Consult Ltd Wins MEA Markets African Excellence Award

ExFin Consult Ltd has proudly secured the title of “Most Client-Focused Accounting Firm” in Mauritius at the prestigious MEA Markets African Excellence Awards 2024. This accolade highlights ExFin Consult Ltd’s dedication to exceptional client service, and reinforces its status as a leading provider of high-quality accounting solutions in Mauritius. The MEA Markets African Excellence Awards are celebrated for recognizing outstanding organizations across Africa that have demonstrated excellence in their respective fields. 

ExFin Consult Ltd has earned its reputation through its client-focused approach, offering personalized accounting solutions that meet the unique needs of each client. The firm’s success is attributed to its innovative practices, deep industry expertise, and a commitment to fostering strong, long-term client relationships.

With over 24 years in the accounting field, Madeven Sooben, the Managing Partner, has been at the helm of ExFin Consult since its founding. Having qualified as an ACCA at just 22, he has built a distinguished career across leading firms in Mauritius, including DCDM (now BDO), Rogers Group, and CIM Group, before establishing ExFin Consult. His extensive experience across auditing, internal audit, and senior management roles has informed the firm’s client-centric approach.

Seeing a gap in the market for personalized, high-quality accounting services, he founded ExFin Consult to address these needs. “Clients are looking for services up to a certain standard, and they are willing to pay for quality. Despite the competition, we have focused on client satisfaction, allowing us to grow organically without extensive marketing,” he said. “Our marketing strategy has been simple: provide exceptional service, and satisfied clients will spread the word.”

It’s not just about accounting services

ExFin Consult’s growth strategy is centered on expanding its client portfolio, which currently includes medium-sized businesses, large corporations, and international clients. “We aim to be more than just an accounting firm. We want to be the place where clients turn to for service and advice,” Mr. Sooben explained. “It’s not just about accounting services; it’s about supporting entrepreneurs and businesses, advising them on investment, expense optimization, tax planning, and strategic decision-making.”

The firm also supports international clients looking to establish a presence in Mauritius, assisting with company setup, investor permits, and other regulatory requirements. “We accompany our clients at every step, whether they are local businesses or foreign companies looking to invest in Mauritius,” he added.

While Mauritius maintains a solid reputation as a financial services hub, the Managing Partner of ExFin Consult noted that challenges exist, including talent retention and adapting to technological advancements. “The financial sector has a bright future, but we must use our talents effectively, and offer more value-adding services,” he emphasized. “Instead of just operational accounting, we should focus on analysis, guidance, and supporting business growth, particularly for overseas clients.”

ExFin Consult Ltd aims to continue its growth trajectory by building its team and enhancing its service offerings. “We are determined to grow further, strengthen our team, and focus on delivering the advisory and support that businesses need,” Mr. Sooben stated. “This award encourages us to continue striving for excellence, and reinforces our commitment to our clients and the broader financial community. It is a testament to the service we strive to deliver to our clients. It’s evidence that the service we provide meets the high standards expected by clients who are increasingly demanding due to the challenges faced by business owners, management, and entrepreneurs.”

For ExFin Consult, the recognition is not just an achievement, but a culmination of relentless efforts since its inception in 2018. Reflecting on the firm’s growth, the Managing Partner emphasized the importance of building the company’s reputation through word of mouth. “From the start, our objective was to provide quality service to clients, and we have worked tirelessly to deliver a premium service. We have grown based on the service we provide, with a focus on client satisfaction above all,” he explained. “At the end of the day, we are very happy. It’s encouraging, and this gives us the boost to do more and reach higher levels.”